As a 4th generation grain farmer in the North West province of South Africa, I know firsthand the challenges of unpredictable weather, volatile markets, and the heavy risks that come with farming. Over the years, I’ve learned that just as diversifying crops is critical to the survival of a farm, diversifying income through investments is essential too.

This year, I’m planting my 43rd crop, and I can’t help but think how much sooner I could’ve secured financial stability if I had started investing earlier. But like many in farming and volatile industries, I believed investing was only for the wealthy. Stock markets felt risky, expensive, and full of jargon I didn’t understand. Property investing? Complicated, high-risk, and nearly impossible to manage — especially overseas.

That’s why we built a solution specifically for people like us — those who are dissatisfied with traditional investments that feel risky, overwhelming, or simply out of reach.